Killing Us Softly 3: Advertising's Image of Women (2000)

The Radar read

A quieter title still finding its audience, though the rating rests on a thin sample, so treat it as provisional.

Synopsis

Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

Synopsis and metadata sourced from The Movie Database (TMDB).

Radar blends quality, momentum and freshness into one “what to watch now” number — so a great older film can sit lower than a rising new release. The Quality signal above is the time-neutral rating, which is why an acclaimed classic keeps a high quality score even when its Radar number is lower. Radar outputs are editorial algorithmic recommendations, not objective facts, and may change as signals update. A Radar score is not the same as a TMDB, IMDb or critic rating. How scoring works (v3.0).